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Home › Journal – A Day in the Life of a VP of Marketing

The New Key to Selling in a Digital Marketing Landscape

June 27, 2020 By Lisa Schwartz

A few years ago, it became very clear that selling as we know it had forever changed due to digital marketing coming together into a system ...

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Consumable B2B Content Tools that Sell Your Business

June 26, 2020 By Lisa Schwartz

If  we do this content right and we put it on the right platforms in the right way,  we establish our brand and relieve our sales teams to ...

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Nurture Pathways and the Significance of Content Marketing

June 26, 2020 By Lisa Schwartz

Content is king and eighty percent of companies will be fully engaging content marketing. 51 percent of marketers see it as having a ...

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A Day in the Life of a VP of Marketing

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Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz, a growth marketing lead and Amazon author of “Guidebook To Digital Marketing and Customer Attraction,” personifies 18+ years driving innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel.  Lisa is a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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