Dusty and Tanner have several routes available when we leave the house. The neighborhood loop is easy. The trail gives us more exercise. The ...
Walking the Dogs Podcast
One Promise, Different Ears: Building Your Messaging Architecture | Walking the Dogs Ep. 19
I can say exactly the same thing to Dusty and Tanner and get two completely different reactions. “Let’s go.” Dusty hears an invitation to ...
Your GTM Stack Has Data. Does It Have the Customer Story?
Two dogs. Two leashes. You would think that would be a relatively simple system. Then Dusty crosses behind me, Tanner circles a tree, and ...
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How to Build a B2B Go-to-Market Roadmap
Sometimes I leave the house with a very optimistic plan for walking Dusty and Tanner. We will take the longer trail. Stop at the park. ...
How to Turn AI Deployment Into Measurable Growth Outcomes
A lot of companies have some version of the same objective sitting in a strategic plan: We need to deploy AI. That sounds a little like me ...
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Walking in Sync: B2B Funnel Orchestration Across One Revenue Team
If nobody owns what happens between marketing, sales, and customer success, your buyer gets to manage the handoffs. They repeat their ...
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