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Home › Journal – A Day in the Life of a VP of Marketing

Chasing CAC? You Might Be Walking the Wrong GTM Dog

June 17, 2026 By Lisa Schwartz

Chasing CAC? You Might Be Walking the Wrong GTM Dog | Walking the Dogs Ep. 1 Chasing CAC? You Might Be Walking the Wrong GTM Dog | ...

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Scaling and Optimizing Account Based Marketing #2

June 28, 2025 By Lisa Schwartz

There was a need to break into acquisiton target accounts at the enterprise level and the sales team lacked the bandwidth to develop these ...

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Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.

July 28, 2023 By Lisa Schwartz

There is a revolution underway. We have all seen and heard it. ChatGPT is a game changer. What we can do with it and how we unlock it is ...

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A Day in the Life of a VP of Marketing

  • Your Teams Can Hit Every KPI and Still Miss the Growth Goal
  • Future-Back Growth Strategy: Turn the Map Around Before You Execute
  • Your TAM Is Probably Lying to You
  • Your AI Strategy Is Only as Good as the Data It Cannot Find
  • Why Your Dashboard Is Not a Growth Diagnosis

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ABM Account Based Marketing A Day in the Life of a VP of Marketing AI AI Growth Framework AI Marketing AI Strategy B2B Growth Strategy CAC ChatGPT Content Marketing Customer Acquisition Cost General Generative AI Growth Framework Growth Framework - Reframe Growth Marketing Integrated Marketing Campaigns Salesforce Reports Search Engine Optimization SEO Video Video Marketing Video SE VP Marketing Walking the Dogs Podcast YouTube

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Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz drives innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel. She is an author of “Guidebook To Digital Marketing and Customer Attraction,” and a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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