A lot of companies have some version of the same objective sitting in a strategic plan: We need to deploy AI. That sounds a little like me ...
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Growth Strategy
Who Is Holding the Leash? Why Growth Strategy Fails Without the Right Skills and Resources
Every once in a while, Tanner spots something during our walk and decides we have a new strategic direction. A squirrel. Another dog. A ...
How to Measure Brand Marketing: From Brand Vibes to Numbers on the Scoreboard
Brand does not have a measurement problem. Business question: How do we measure brand marketing by its effect on the right audience and ...
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The Best Growth Plan Starts by Deciding Who Not to Chase
This one is different from the other case studies. The ClearStory Data source isn't a final campaign-results report. It's a 30-60-90 day ...
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