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Home › Journal – A Day in the Life of a VP of Marketing

Account-Based Marketing: 5 Steps to Get Started

July 22, 2020 By Lisa Schwartz

Are you one of the thousands of companies that's working on getting your account based marketing (ABM) strategy off to a successful start in ...

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How to Create Awareness and Leads using an Account-Based Marketing Strategy

July 20, 2020 By Lisa Schwartz

After completing the initial steps to select the account based marketing contacts the next step is to implement the account based marketing ...

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The Best 3 Ways to Develop Content for Account Based Marketing

July 19, 2020 By Lisa Schwartz

I was reading Marketing Land the other day and was happily surprised to see an article that outlined a strategy I had used at a prior ...

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A Day in the Life of a VP of Marketing

  • Your Teams Can Hit Every KPI and Still Miss the Growth Goal
  • Future-Back Growth Strategy: Turn the Map Around Before You Execute
  • Your TAM Is Probably Lying to You
  • Your AI Strategy Is Only as Good as the Data It Cannot Find
  • Why Your Dashboard Is Not a Growth Diagnosis

Want To Learn More?

ABM Account Based Marketing A Day in the Life of a VP of Marketing AI AI Growth Framework AI Marketing AI Strategy B2B Growth Strategy CAC ChatGPT Content Marketing Customer Acquisition Cost General Generative AI Growth Framework Growth Framework - Reframe Growth Marketing Integrated Marketing Campaigns Salesforce Reports Search Engine Optimization SEO Video Video Marketing Video SE VP Marketing Walking the Dogs Podcast YouTube

My Contact Info:

Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz drives innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel. She is an author of “Guidebook To Digital Marketing and Customer Attraction,” and a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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