• Skip to primary navigation
  • Skip to main content

Lisa Schwartz

  • Home
  • About Lisa
  • Day in the Life of Marketer Posts
  • Contact Me
Home › Archives for ChatGPT

ChatGPT

Your Marketing Doesn’t Have a Campaign Problem. It Has a Priority Problem.

June 29, 2026 By Lisa Schwartz

Why every campaign should have one job, and one measurable business outcome. Are Your Marketing Campaigns Actually Driving Growth—Or Just ...

Read more about Your Marketing Doesn’t Have a Campaign Problem. It Has a Priority Problem.

Get to SAM Quickly:

June 22, 2026 By Lisa Schwartz

Why SaaS Growth Starts With the Right Accounts, Not More Accounts Most SaaS companies do not have a total addressable market ...

Read more about Get to SAM Quickly:

Chasing CAC? You Might Be Walking the Wrong GTM Dog

June 17, 2026 By Lisa Schwartz

Chasing CAC? You Might Be Walking the Wrong GTM Dog | Walking the Dogs Ep. 1 Chasing CAC? You Might Be Walking the Wrong GTM Dog | ...

Read more about Chasing CAC? You Might Be Walking the Wrong GTM Dog

Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.

July 28, 2023 By Lisa Schwartz

There is a revolution underway. We have all seen and heard it. ChatGPT is a game changer. What we can do with it and how we unlock it is ...

Read more about Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.

  • Home
  • About Lisa
  • LinkedIn
  • Twitter

© Copyright 2026 Lisa Schwartz - Day in the Life of a VP of Marketing · All Rights Reserved ·Terms of Use · Privacy