Dusty can catch a scent during one of our walks and become completely committed to following it. Business question: Is our ideal customer ...
Read more about Your ICP Has Gone Stale: How to Refocus Your Market and Sharpen Your Positioning
AI Marketing
Your Teams Can Hit Every KPI and Still Miss the Growth Goal
Marketing generated 5,000 leads. Business question: Why can every team hit its KPI while the company still misses the growth ...
Read more about Your Teams Can Hit Every KPI and Still Miss the Growth Goal
Your TAM Is Probably Lying to You
Understanding TAM vs SAM vs SOM is not just a market-sizing exercise Business question: How should leadership define a target account ...
Your AI Strategy Is Only as Good as the Data It Cannot Find
Business question: How can leadership make AI investment useful when the data foundation is incomplete? Leadership takeaway: Treat ...
Read more about Your AI Strategy Is Only as Good as the Data It Cannot Find