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Home › Journal – A Day in the Life of a VP of Marketing

Scaling and Optimizing Account Based Marketing #2

June 28, 2025 By Lisa Schwartz

There was a need to break into acquisiton target accounts at the enterprise level and the sales team lacked the bandwidth to develop these ...

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Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.

July 28, 2023 By Lisa Schwartz

There is a revolution underway. We have all seen and heard it. ChatGPT is a game changer. What we can do with it and how we unlock it is ...

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Creating Growth Efficiencies

May 19, 2022 By Lisa Schwartz

What is it about growth marketing discussions by the "water cooler" that inevitably gets to the heart of the issue "how much in revenue or ...

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A Day in the Life of a VP of Marketing

  • Your ICP Has Gone Stale: How to Refocus Your Market and Sharpen Your Positioning
  • How to Measure Brand Marketing: From Brand Vibes to Numbers on the Scoreboard
  • Your Teams Can Hit Every KPI and Still Miss the Growth Goal
  • Future-Back Growth Strategy: Turn the Map Around Before You Execute
  • Your TAM Is Probably Lying to You

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ABM Account Based Marketing A Day in the Life of a VP of Marketing AI AI Growth Framework AI Marketing AI Strategy B2B Growth Strategy Brand Strategy CAC ChatGPT Content Marketing Customer Acquisition Cost General Generative AI Growth Framework Growth Framework - Reframe Growth Marketing Growth Strategy Integrated Marketing Campaigns Marketing Measurement Salesforce Reports Search Engine Optimization SEO Video Video Marketing Video SE VP Marketing Walking the Dogs Podcast YouTube

My Contact Info:

Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz drives innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel. She is an author of “Guidebook To Digital Marketing and Customer Attraction,” and a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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