Scaling and Optimizing Account Based Marketing #2 June 28, 2025 By Lisa Schwartz There was a need to break into acquisiton target accounts at the enterprise level and the sales team lacked the bandwidth to develop these ...Read more about Scaling and Optimizing Account Based Marketing #2
Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team. July 28, 2023 By Lisa Schwartz There is a revolution underway. We have all seen and heard it. ChatGPT is a game changer. What we can do with it and how we unlock it is ...Read more about Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.
Creating Growth Efficiencies May 19, 2022 By Lisa Schwartz What is it about growth marketing discussions by the "water cooler" that inevitably gets to the heart of the issue "how much in revenue or ...Read more about Creating Growth Efficiencies