Journal - A Day in the Life of a VP of Marketing - Lisa Schwartz

ABM – Account Based Marketing Best Practices

July 24, 2020 By Lisa Schwartz

B2B marketing and sales has changed dramatically over the past couple of years. For many B2B companies, account based marketing or ABM has ...

Read more about ABM – Account Based Marketing Best Practices

Building B2B Targeted Powerful Marketing Channels and Retargeting Audiences That Work

July 23, 2020 By Lisa Schwartz

Retargeting is a flexible and low cost method for demand generation. Those of us who “grew up” as Search marketers found a lot if value in ...

Read more about Building B2B Targeted Powerful Marketing Channels and Retargeting Audiences That Work

Account-Based Marketing: 5 Steps to Get Started

July 22, 2020 By Lisa Schwartz

Are you one of the thousands of companies that's working on getting your account based marketing (ABM) strategy off to a successful start in ...

Read more about Account-Based Marketing: 5 Steps to Get Started

Over years of leading marketing and growth across B2B technology and SaaS organizations, Lisa Schwartz saw the same pattern repeatedly: growth problems rarely belong to one campaign, channel, or team. They emerge from the interaction between market choices, positioning, customer needs, revenue-team alignment, data, technology, capabilities, and execution.

Those experiences shaped the G-R-O-W-T-H Framework, the executive mindset Lisa uses to examine growth as a connected operating system. The framework helps leaders Gauge current reality, Reframe the opportunity, Orchestrate the organization, Work the Plan, Tune from evidence, and Harvest what works.

The framework is not static. Lisa continues to adapt how it is applied as AI changes marketing research, analysis, content development, personalization, workflow automation, and team productivity. AI accelerates parts of the work, but judgment, customer understanding, strategic choices, organizational alignment, and accountability remain leadership responsibilities. Learn More