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Home › Journal – A Day in the Life of a VP of Marketing

The Content Creation Framework – ARC of the Content Machine

July 6, 2020 By Lisa Schwartz

The needs of the prospects during their various buyer stages are different than the needs of the prospect when they are trying to make a ...

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B2B Video Marketing Simplified

June 30, 2020 By Lisa Schwartz

Many businesses use video marketing to grow their brand and generate awareness about products and services. Video marketing not only helps ...

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Mining Salesforce Data for Audience Definition and Segmentation

June 29, 2020 By Lisa Schwartz

What I demonstrate in the video is the following process to creating a report that will help us later to filter the contact job titles that ...

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A Day in the Life of a VP of Marketing

  • Your Teams Can Hit Every KPI and Still Miss the Growth Goal
  • Future-Back Growth Strategy: Turn the Map Around Before You Execute
  • Your TAM Is Probably Lying to You
  • Your AI Strategy Is Only as Good as the Data It Cannot Find
  • Why Your Dashboard Is Not a Growth Diagnosis

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ABM Account Based Marketing A Day in the Life of a VP of Marketing AI AI Growth Framework AI Marketing AI Strategy B2B Growth Strategy CAC ChatGPT Content Marketing Customer Acquisition Cost General Generative AI Growth Framework Growth Framework - Reframe Growth Marketing Integrated Marketing Campaigns Salesforce Reports Search Engine Optimization SEO Video Video Marketing Video SE VP Marketing Walking the Dogs Podcast YouTube

My Contact Info:

Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz drives innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel. She is an author of “Guidebook To Digital Marketing and Customer Attraction,” and a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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