Journal - A Day in the Life of a VP of Marketing - Lisa Schwartz

The New Key to Selling in a Digital Marketing Landscape

June 27, 2020 By Lisa Schwartz

A few years ago, it became very clear that selling as we know it had forever changed due to digital marketing coming together into a system ...

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Consumable B2B Content Tools that Sell Your Business

June 26, 2020 By Lisa Schwartz

If we do this content right and we put it on the right platforms in the right way, we establish our brand and relieve our sales teams to ...

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Nurture Pathways and the Significance of Content Marketing

June 26, 2020 By Lisa Schwartz

Content is king and eighty percent of companies will be fully engaging content marketing. 51 percent of marketers see it as having a ...

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Over years of leading marketing and growth across B2B technology and SaaS organizations, Lisa Schwartz saw the same pattern repeatedly: growth problems rarely belong to one campaign, channel, or team. They emerge from the interaction between market choices, positioning, customer needs, revenue-team alignment, data, technology, capabilities, and execution.

Those experiences shaped the G-R-O-W-T-H Framework, the executive mindset Lisa uses to examine growth as a connected operating system. The framework helps leaders Gauge current reality, Reframe the opportunity, Orchestrate the organization, Work the Plan, Tune from evidence, and Harvest what works.

The framework is not static. Lisa continues to adapt how it is applied as AI changes marketing research, analysis, content development, personalization, workflow automation, and team productivity. AI accelerates parts of the work, but judgment, customer understanding, strategic choices, organizational alignment, and accountability remain leadership responsibilities. Learn More