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Your AI Strategy Is Only as Good as the Data It Cannot Find

August 3, 2026 By Lisa Schwartz

Companies are racing to deploy artificial intelligence across marketing, sales, customer success, and revenue operations. They are ...

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Why Your Dashboard Is Not a Growth Diagnosis

July 27, 2026 By Lisa Schwartz

Most companies do not have a shortage of marketing data. They have CRM dashboards, campaign reports, attribution tools, budget spreadsheets, ...

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Your Revenue Team Is Not a Team If Everyone Is Running a Different Play

July 20, 2026 By Lisa Schwartz

How the Gauge Stage of the Growth Framework Exposes Broken Handoffs, Accelerates the Path to SAM, and Builds One Revenue Team Most ...

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Get to SAM Quickly:

June 22, 2026 By Lisa Schwartz

Why SaaS Growth Starts With the Right Accounts, Not More Accounts Most SaaS companies do not have a total addressable market ...

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Mining Salesforce Data for Audience Definition and Segmentation

June 29, 2020 By Lisa Schwartz

What I demonstrate in the video is the following process to creating a report that will help us later to filter the contact job titles that ...

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