I can say exactly the same thing to Dusty and Tanner and get two completely different reactions. “Let’s go.” Dusty hears an invitation to ...
VP Marketing
How to Build a B2B Go-to-Market Roadmap
Sometimes I leave the house with a very optimistic plan for walking Dusty and Tanner. We will take the longer trail. Stop at the park. ...
Your AI Strategy Is Only as Good as the Data It Cannot Find
Business question: How can leadership make AI investment useful when the data foundation is incomplete? Leadership takeaway: Treat ...
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Why Your Dashboard Is Not a Growth Diagnosis
Business question: How can leaders tell when a dashboard needs a growth diagnosis rather than another KPI? Leadership takeaway: Use ...
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Your Revenue Team Is Not a Team If Everyone Is Running a Different Play
Business question: How can one revenue team turn broken handoffs into a clear path to growth? Leadership takeaway: Align marketing, ...
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Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.
There is a revolution underway. We have all seen and heard it. ChatGPT is a game changer. What we can do with it and how we unlock it is ...