Dusty and Tanner have several routes available when we leave the house. The neighborhood loop is easy. The trail gives us more exercise. The ...
Helping other Marketing Executives Generate Marketing ROI
A community of marketing executives in demand generation and digital marketing sharing stories to improve marketing ROI and use modern marketing techniques to build successful teams and brands.
One Promise, Different Ears: Building Your Messaging Architecture | Walking the Dogs Ep. 19
I can say exactly the same thing to Dusty and Tanner and get two completely different reactions. “Let’s go.” Dusty hears an invitation to ...
How to Turn AI Deployment Into Measurable Growth Outcomes
A lot of companies have some version of the same objective sitting in a strategic plan: We need to deploy AI. That sounds a little like me ...
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Your ICP Has Gone Stale: How to Refocus Your Market and Sharpen Your Positioning
Dusty can catch a scent during one of our walks and become completely committed to following it. Business question: Is our ideal customer ...
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How to Measure Brand Marketing: From Brand Vibes to Numbers on the Scoreboard
Brand does not have a measurement problem. Business question: How do we measure brand marketing by its effect on the right audience and ...
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Your Teams Can Hit Every KPI and Still Miss the Growth Goal
Marketing generated 5,000 leads. Business question: Why can every team hit its KPI while the company still misses the growth ...
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