Day in the Life of Marketer Posts

How to Turn AI Deployment Into Measurable Growth Outcomes

October 5, 2026 By Lisa Schwartz

A lot of companies have some version of the same objective sitting in a strategic plan: We need to deploy AI. That sounds a little like me ...

September 28, 2026 By Lisa Schwartz

If nobody owns what happens between marketing, sales, and customer success, your buyer gets to manage the handoffs. They repeat their ...

September 21, 2026 By Lisa Schwartz

Every once in a while, Tanner spots something during our walk and decides we have a new strategic direction. A squirrel. Another dog. A ...

June 17, 2026 By Lisa Schwartz

Chasing CAC? You Might Be Walking the Wrong GTM Dog | Walking the Dogs Ep. 1 Business question: How can leadership reduce customer ...

February 2, 2026 By Lisa Schwartz

This one is different from the other case studies. The ClearStory Data source isn't a final campaign-results report. It's a 30-60-90 day ...

October 4, 2025 By Lisa Schwartz

One of the easiest traps in demand generation is declaring victory too early. The campaign launched. The leads arrived. The CPL looks ...