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Home › Journal – A Day in the Life of a VP of Marketing

Your Marketing Doesn’t Have a Campaign Problem. It Has a Priority Problem.

June 29, 2026 By Lisa Schwartz

Why every campaign should have one job, and one measurable business outcome. Are Your Marketing Campaigns Actually Driving Growth—Or Just ...

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Get to SAM Quickly:

June 22, 2026 By Lisa Schwartz

Why SaaS Growth Starts With the Right Accounts, Not More Accounts Most SaaS companies do not have a total addressable market ...

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Chasing CAC? You Might Be Walking the Wrong GTM Dog

June 17, 2026 By Lisa Schwartz

Chasing CAC? You Might Be Walking the Wrong GTM Dog | Walking the Dogs Ep. 1 Chasing CAC? You Might Be Walking the Wrong GTM Dog | ...

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A Day in the Life of a VP of Marketing

  • Your ICP Has Gone Stale: How to Refocus Your Market and Sharpen Your Positioning
  • How to Measure Brand Marketing: From Brand Vibes to Numbers on the Scoreboard
  • Your Teams Can Hit Every KPI and Still Miss the Growth Goal
  • Future-Back Growth Strategy: Turn the Map Around Before You Execute
  • Your TAM Is Probably Lying to You

Want To Learn More?

ABM Account Based Marketing A Day in the Life of a VP of Marketing AI AI Growth Framework AI Marketing AI Strategy B2B Growth Strategy Brand Strategy CAC ChatGPT Content Marketing Customer Acquisition Cost General Generative AI Growth Framework Growth Framework - Reframe Growth Marketing Growth Strategy Integrated Marketing Campaigns Marketing Measurement Salesforce Reports Search Engine Optimization SEO Video Video Marketing Video SE VP Marketing Walking the Dogs Podcast YouTube

My Contact Info:

Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz drives innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel. She is an author of “Guidebook To Digital Marketing and Customer Attraction,” and a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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