Journal - A Day in the Life of a VP of Marketing

Nurture Pathways and the Significance of Content Marketing

June 26, 2020 By Lisa Schwartz

Content is king and eighty percent of companies will be fully engaging content marketing. 51 percent of marketers see it as having a ...

Lisa Schwartz drives innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel. She is an author of “Guidebook To Digital Marketing and Customer Attraction,” and a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More