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Home › Journal – A Day in the Life of a VP of Marketing

The Butterfly Effect of GTM: How Small Operational Fixes Compound Into ARR

July 7, 2026 By Lisa Schwartz

Most companies assume meaningful revenue growth requires a meaningful new investment. Sometimes those investments are necessary. A ...

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Your Marketing Doesn’t Have a Campaign Problem. It Has a Priority Problem.

June 29, 2026 By Lisa Schwartz

Why every campaign should have one job, and one measurable business outcome. Are Your Marketing Campaigns Actually Driving Growth—Or Just ...

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Get to SAM Quickly:

June 22, 2026 By Lisa Schwartz

Why SaaS Growth Starts With the Right Accounts, Not More Accounts Most SaaS companies do not have a total addressable market ...

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A Day in the Life of a VP of Marketing

  • Your AI Strategy Is Only as Good as the Data It Cannot Find
  • Why Your Dashboard Is Not a Growth Diagnosis
  • Your Revenue Team Is Not a Team If Everyone Is Running a Different Play
  • The Butterfly Effect of GTM: How Small Operational Fixes Compound Into ARR
  • Your Marketing Doesn’t Have a Campaign Problem. It Has a Priority Problem.

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Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz drives innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel. She is an author of “Guidebook To Digital Marketing and Customer Attraction,” and a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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