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Home › Journal – A Day in the Life of a VP of Marketing

Your AI Strategy Is Only as Good as the Data It Cannot Find

August 3, 2026 By Lisa Schwartz

Companies are racing to deploy artificial intelligence across marketing, sales, customer success, and revenue operations. They are ...

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Why Your Dashboard Is Not a Growth Diagnosis

July 27, 2026 By Lisa Schwartz

Most companies do not have a shortage of marketing data. They have CRM dashboards, campaign reports, attribution tools, budget spreadsheets, ...

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Your Revenue Team Is Not a Team If Everyone Is Running a Different Play

July 20, 2026 By Lisa Schwartz

How the Gauge Stage of the Growth Framework Exposes Broken Handoffs, Accelerates the Path to SAM, and Builds One Revenue Team Most ...

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A Day in the Life of a VP of Marketing

  • Your Teams Can Hit Every KPI and Still Miss the Growth Goal
  • Future-Back Growth Strategy: Turn the Map Around Before You Execute
  • Your TAM Is Probably Lying to You
  • Your AI Strategy Is Only as Good as the Data It Cannot Find
  • Why Your Dashboard Is Not a Growth Diagnosis

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My Contact Info:

Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz drives innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel. She is an author of “Guidebook To Digital Marketing and Customer Attraction,” and a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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