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Home › Journal – A Day in the Life of a VP of Marketing

How to Develop a B2B Set of Avatars in 6 Easy Steps

June 27, 2020 By Lisa Schwartz

The most powerful content and the most powerful marketing messages really speak to an individual and it starts by having a really clear ...

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The New Key to Selling in a Digital Marketing Landscape

June 27, 2020 By Lisa Schwartz

A few years ago, it became very clear that selling as we know it had forever changed due to digital marketing coming together into a system ...

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Consumable B2B Content Tools that Sell Your Business

June 26, 2020 By Lisa Schwartz

If  we do this content right and we put it on the right platforms in the right way,  we establish our brand and relieve our sales teams to ...

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A Day in the Life of a VP of Marketing

  • Your Teams Can Hit Every KPI and Still Miss the Growth Goal
  • Future-Back Growth Strategy: Turn the Map Around Before You Execute
  • Your TAM Is Probably Lying to You
  • Your AI Strategy Is Only as Good as the Data It Cannot Find
  • Why Your Dashboard Is Not a Growth Diagnosis

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ABM Account Based Marketing A Day in the Life of a VP of Marketing AI AI Growth Framework AI Marketing AI Strategy B2B Growth Strategy CAC ChatGPT Content Marketing Customer Acquisition Cost General Generative AI Growth Framework Growth Framework - Reframe Growth Marketing Integrated Marketing Campaigns Salesforce Reports Search Engine Optimization SEO Video Video Marketing Video SE VP Marketing Walking the Dogs Podcast YouTube

My Contact Info:

Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz drives innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel. She is an author of “Guidebook To Digital Marketing and Customer Attraction,” and a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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