The Content Creation Framework – ARC of the Content Machine July 6, 2020 By Lisa Schwartz The needs of the prospects during their various buyer stages are different than the needs of the prospect when they are trying to make a ...Read more about The Content Creation Framework – ARC of the Content Machine
B2B Video Marketing Simplified June 30, 2020 By Lisa Schwartz Many businesses use video marketing to grow their brand and generate awareness about products and services. Video marketing not only helps ...Read more about B2B Video Marketing Simplified
Mining Salesforce Data for Audience Definition and Segmentation June 29, 2020 By Lisa Schwartz What I demonstrate in the video is the following process to creating a report that will help us later to filter the contact job titles that ...Read more about Mining Salesforce Data for Audience Definition and Segmentation