Journal - A Day in the Life of a VP of Marketing - Lisa Schwartz

Do You Know The Best Time For Your Tweet?

June 28, 2020 By Lisa Schwartz

Getting the right twitter posting schedule is part art and mostly science. Ever wonder why some people can post a tweet that has content ...

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The B2B Guide for Message Development Using your new Set of Avatars

June 28, 2020 By Lisa Schwartz

Now that we have our Avatar, we're going to start developing our messages for that particular avatar. If you don't yet have your Avatars ...

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How to Develop a B2B Set of Avatars in 6 Easy Steps

June 27, 2020 By Lisa Schwartz

The most powerful content and the most powerful marketing messages really speak to an individual and it starts by having a really clear ...

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Lisa Schwartz, a growth marketing lead and Amazon author of “Guidebook To Digital Marketing and Customer Attraction,” personifies 18+ years driving innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel. Lisa is a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More