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Home › Journal – A Day in the Life of a VP of Marketing

The Content Creation Framework – ARC of the Content Machine

July 6, 2020 By Lisa Schwartz

The needs of the prospects during their various buyer stages are different than the needs of the prospect when they are trying to make a ...

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B2B Video Marketing Simplified

June 30, 2020 By Lisa Schwartz

Many businesses use video marketing to grow their brand and generate awareness about products and services. Video marketing not only helps ...

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Mining Salesforce Data for Audience Definition and Segmentation

June 29, 2020 By Lisa Schwartz

What I demonstrate in the video is the following process to creating a report that will help us later to filter the contact job titles that ...

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A Day in the Life of a VP of Marketing

  • The Butterfly Effect of GTM: How Small Operational Fixes Compound Into ARR
  • Your Marketing Doesn’t Have a Campaign Problem. It Has a Priority Problem.
  • Get to SAM Quickly:
  • Chasing CAC? You Might Be Walking the Wrong GTM Dog
  • Scaling and Optimizing Account Based Marketing #2

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My Contact Info:

Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz drives innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel. She is an author of “Guidebook To Digital Marketing and Customer Attraction,” and a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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