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ABM – Account Based Marketing Best Practices

July 24, 2020 By Lisa Schwartz

B2B marketing and sales has changed dramatically over the past couple of years. For many B2B companies, account based marketing or ABM has ...

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Building B2B Targeted Powerful Marketing Channels and Retargeting Audiences That Work

July 23, 2020 By Lisa Schwartz

Retargeting is a flexible and low cost method for demand generation. Those of us who “grew up” as Search marketers found a lot if value in ...

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Account-Based Marketing: 5 Steps to Get Started

July 22, 2020 By Lisa Schwartz

Are you one of the thousands of companies that's working on getting your account based marketing (ABM) strategy off to a successful start in ...

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A Day in the Life of a VP of Marketing

  • Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.
  • Creating Growth Efficiencies
  • ABM – Account Based Marketing Best Practices
  • Building B2B Targeted Powerful Marketing Channels and Retargeting Audiences That Work
  • Account-Based Marketing: 5 Steps to Get Started

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Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz, a growth marketing lead and Amazon author of “Guidebook To Digital Marketing and Customer Attraction,” personifies 18+ years driving innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel.  Lisa is a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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