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Home › Journal – A Day in the Life of a VP of Marketing

How to Create Awareness and Leads using an Account-Based Marketing Strategy

July 20, 2020 By Lisa Schwartz

After completing the initial steps to select the account based marketing contacts the next step is to implement the account based marketing ...

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The Best 3 Ways to Develop Content for Account Based Marketing

July 19, 2020 By Lisa Schwartz

I was reading Marketing Land the other day and was happily surprised to see an article that outlined a strategy I had used at a prior ...

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The Content Creation Framework – ARC of the Content Machine

July 6, 2020 By Lisa Schwartz

The needs of the prospects during their various buyer stages are different than the needs of the prospect when they are trying to make a ...

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A Day in the Life of a VP of Marketing

  • Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.
  • Creating Growth Efficiencies
  • ABM – Account Based Marketing Best Practices
  • Building B2B Targeted Powerful Marketing Channels and Retargeting Audiences That Work
  • Account-Based Marketing: 5 Steps to Get Started

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Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz, a growth marketing lead and Amazon author of “Guidebook To Digital Marketing and Customer Attraction,” personifies 18+ years driving innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel.  Lisa is a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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