Journal - A Day in the Life of a VP of Marketing - Lisa Schwartz

Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.

July 28, 2023 By Lisa Schwartz

There is a revolution underway. We have all seen and heard it. ChatGPT is a game changer. What we can do with it and how we unlock it is ...

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Creating Growth Efficiencies

May 19, 2022 By Lisa Schwartz

What is it about growth marketing discussions by the "water cooler" that inevitably gets to the heart of the issue "how much in revenue or ...

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Scaling and Optimizing Account Based Marketing

May 7, 2021 By Lisa Schwartz

[ABM Work Example]There was a need to break into acquisiton target accounts at the enterprise level and the sales team lacked the bandwidth ...

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Lisa Schwartz, a growth marketing lead and Amazon author of “Guidebook To Digital Marketing and Customer Attraction,” personifies 18+ years driving innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel. Lisa is a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More