Lisa Schwartz - People Leader - Sales and Marketing
Welcome to my personal stories about people leadership and sales and marketing alignment for maximum revenue impact from campaigns.
A community of marketing executives in demand generation and digital marketing sharing stories to improve marketing ROI and use modern marketing techniques to build successful teams and brands.
Now that we have our Avatar, we're going to start developing our messages for that particular avatar. If you don't yet have your Avatars developed, go back and start at this tutorial instead and then …
Continue Reading about The B2B Guide for Message Development Using your new Set of Avatars →
The most powerful content and the most powerful marketing messages really speak to an individual and it starts by having a really clear vision and understanding of who our ideal prospect avatar is. …
Continue Reading about How to Develop a B2B Set of Avatars in 6 Easy Steps →
A few years ago, it became very clear that selling as we know it had forever changed due to digital marketing coming together into a system that allowed you to lead with content, to attract the market …
Continue Reading about The New Key to Selling in a Digital Marketing Landscape →
If we do this content right and we put it on the right platforms in the right way, we establish our brand and relieve our sales teams to find additional stakeholders to further target account-based …
Continue Reading about Consumable B2B Content Tools that Sell Your Business →
Content is king and eighty percent of companies will be fully engaging content marketing. 51 percent of marketers see it as having a significant impact on demand gen and their lead generation …
Continue Reading about Nurture Pathways and the Significance of Content Marketing →
