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Home › Archives for A Day in the Life of a VP of Marketing

Helping other Marketing Executives Generate Marketing ROI

A community of marketing executives in demand generation and digital marketing sharing stories to improve marketing ROI and use modern marketing techniques to build successful teams and brands.

The New Key to Selling in a Digital Marketing Landscape

June 27, 2020 By Lisa Schwartz

A few years ago, it became very clear that selling as we know it had forever changed due to digital marketing coming together into a system ...

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Consumable B2B Content Tools that Sell Your Business

June 26, 2020 By Lisa Schwartz

If  we do this content right and we put it on the right platforms in the right way,  we establish our brand and relieve our sales teams to ...

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Nurture Pathways and the Significance of Content Marketing

June 26, 2020 By Lisa Schwartz

Content is king and eighty percent of companies will be fully engaging content marketing. 51 percent of marketers see it as having a ...

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