Many businesses use video marketing to grow their brand and generate awareness about products and services. Video marketing not only helps ...
Helping other Marketing Executives Generate Marketing ROI
A community of marketing executives in demand generation and digital marketing sharing stories to improve marketing ROI and use modern marketing techniques to build successful teams and brands.
Mining Salesforce Data for Audience Definition and Segmentation
What I demonstrate in the video is the following process to creating a report that will help us later to filter the contact job titles that ...
Read more about Mining Salesforce Data for Audience Definition and Segmentation
The Campaign Process Framework
The campaign process below may look simple and is a high level framework on how to build a campaign. Applied correctly, and understanding ...
Do You Know The Best Time For Your Tweet?
Getting the right twitter posting schedule is part art and mostly science. Ever wonder why some people can post a tweet that has content ...
The B2B Guide for Message Development Using your new Set of Avatars
Now that we have our Avatar, we're going to start developing our messages for that particular avatar. If you don't yet have your Avatars ...
Read more about The B2B Guide for Message Development Using your new Set of Avatars
How to Develop a B2B Set of Avatars in 6 Easy Steps
The most powerful content and the most powerful marketing messages really speak to an individual and it starts by having a really clear ...
Read more about How to Develop a B2B Set of Avatars in 6 Easy Steps