Lisa Schwartz - People Leader - Sales and Marketing
Welcome to my personal stories about people leadership and sales and marketing alignment for maximum revenue impact from campaigns.
A community of marketing executives in demand generation and digital marketing sharing stories to improve marketing ROI and use modern marketing techniques to build successful teams and brands.
I was reading Marketing Land the other day and was happily surprised to see an article that outlined a strategy I had used at a prior company which worked quite well to quickly create content for an …
Continue Reading about The Best 3 Ways to Develop Content for Account Based Marketing →
The needs of the prospects during their various buyer stages are different than the needs of the prospect when they are trying to make a decision or they are just learning about your brand; your job …
Continue Reading about The Content Creation Framework – ARC of the Content Machine →
Many businesses use video marketing to grow their brand and generate awareness about products and services. Video marketing not only helps to provide content to prospects and customers but can also be …
There's a common understanding in marketing that suggests that you already know your audience because you talk with sales and perform initial marketing feasibility and competitive studies or use an …
Continue Reading about Mining Salesforce Data for Audience Definition and Segmentation →
The campaign process below may look simple and is a high level framework on how to build a campaign. Applied correctly, and understanding the details within each step is the optimal way to structure …
Getting the right twitter posting schedule is part art and mostly science. Ever wonder why some people can post a tweet that has content almost identical to yours and get more engagement or reach? …
Continue Reading about Do You Know The Best Time For Your Tweet? →
