Many businesses use video marketing to grow their brand and generate awareness about products and services. Video marketing not only helps to provide content to prospects and customers but can also be …
Mining Salesforce Data for Audience Definition and Segmentation
There's a common understanding in marketing that suggests that you already know your audience because you talk with sales and perform initial marketing feasibility and competitive studies or use an …
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The Campaign Process Framework
The campaign process below may look simple and is a high level framework on how to build a campaign. Applied correctly, and understanding the details within each step is the optimal way to structure …
Do You Know The Best Time For Your Tweet?
Getting the right twitter posting schedule is part art and mostly science. Ever wonder why some people can post a tweet that has content almost identical to yours and get more engagement or reach? …
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The B2B Guide for Message Development Using your new Set of Avatars
Now that we have our Avatar, we're going to start developing our messages for that particular avatar. If you don't yet have your Avatars developed, go back and start at this tutorial instead and then …
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How to Develop a B2B Set of Avatars in 6 Easy Steps
The most powerful content and the most powerful marketing messages really speak to an individual and it starts by having a really clear vision and understanding of who our ideal prospect avatar is. …
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