B2B marketing and sales has changed dramatically over the past couple of years. For many B2B companies, account based marketing or ABM has emerged as a critical …
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A Day in the Life of a Modern Marketer
B2B Video Marketing Simplified
Many businesses use video marketing to grow their brand and generate awareness about products and services. Video marketing not only helps to provide content to …
Mining Salesforce Data for Audience Definition and Segmentation
There's a common understanding in marketing that suggests that you already know your audience because you talk with sales and perform initial marketing …
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