Dusty can catch a scent during one of our walks and become completely committed to following it. Business question: Is our ideal customer ...
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Helping other Marketing Executives Generate Marketing ROI
A community of marketing executives in demand generation and digital marketing sharing stories to improve marketing ROI and use modern marketing techniques to build successful teams and brands.
How to Measure Brand Marketing: From Brand Vibes to Numbers on the Scoreboard
Brand does not have a measurement problem. Business question: How do we measure brand marketing by its effect on the right audience and ...
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Your Teams Can Hit Every KPI and Still Miss the Growth Goal
Marketing generated 5,000 leads. Business question: Why can every team hit its KPI while the company still misses the growth ...
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Future-Back Growth Strategy: Turn the Map Around Before You Execute
Most companies are surprisingly quick to start fixing growth problems. Business question: Where exactly are we trying to go before we ...
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Your TAM Is Probably Lying to You
Understanding TAM vs SAM vs SOM is not just a market-sizing exercise Business question: How should leadership define a target account ...
Your AI Strategy Is Only as Good as the Data It Cannot Find
Business question: How can leadership make AI investment useful when the data foundation is incomplete? Leadership takeaway: Treat ...
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