After completing the initial steps to select the account based marketing contacts the next step is to implement the account based marketing ...
Read more about How to Create Awareness and Leads using an Account-Based Marketing Strategy
Helping other Marketing Executives Generate Marketing ROI
A community of marketing executives in demand generation and digital marketing sharing stories to improve marketing ROI and use modern marketing techniques to build successful teams and brands.
The Best 3 Ways to Develop Content for Account Based Marketing
I was reading Marketing Land the other day and was happily surprised to see an article that outlined a strategy I had used at a prior ...
Read more about The Best 3 Ways to Develop Content for Account Based Marketing
The Content Creation Framework – ARC of the Content Machine
The needs of the prospects during their various buyer stages are different than the needs of the prospect when they are trying to make a ...
Read more about The Content Creation Framework – ARC of the Content Machine
B2B Video Marketing Simplified
Many businesses use video marketing to grow their brand and generate awareness about products and services. Video marketing not only helps ...
Mining Salesforce Data for Audience Definition and Segmentation
What I demonstrate in the video is the following process to creating a report that will help us later to filter the contact job titles that ...
Read more about Mining Salesforce Data for Audience Definition and Segmentation
The Campaign Process Framework
The campaign process below may look simple and is a high level framework on how to build a campaign. Applied correctly, and understanding ...