Day in the Life of Marketer Posts

Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.

July 28, 2023 By Lisa Schwartz

There is a revolution underway. We have all seen and heard it. ChatGPT is a game changer. What we can do with it and how we unlock it is ...

May 19, 2022 By Lisa Schwartz

What is it about growth marketing discussions by the "water cooler" that inevitably gets to the heart of the issue "how much in revenue or ...

July 24, 2020 By Lisa Schwartz

B2B marketing and sales has changed dramatically over the past couple of years. For many B2B companies, account based marketing or ABM has ...

July 23, 2020 By Lisa Schwartz

Retargeting is a flexible and low cost method for demand generation. Those of us who “grew up” as Search marketers found a lot if value in ...

July 22, 2020 By Lisa Schwartz

Are you one of the thousands of companies that's working on getting your account based marketing (ABM) strategy off to a successful start in ...

July 20, 2020 By Lisa Schwartz

After completing the initial steps to select the account based marketing contacts the next step is to implement the account based marketing ...