Marketing Technology

March 2, 2018 By Lisa Schwartz

ABM – Account Based Marketing Best Practices

B2B marketing and sales has changed dramatically over the past couple of years. For many B2B companies, account based marketing or ABM has emerged as a critical …

Lisa Schwartz has 15 years of professional multi-channel marketing experience from strategy and development to execution and measurement. Lisa currently works for the largest e-commerce and cloud computing company on Earth lifting pipeline through campaign development feeding demand generation programs. In her prior years, Lisa worked in various Digital Marketing and Demand Generation Executive roles implementing and managing teams in demand generation and Global Campaigns as well as a digital and demand generation marketing consultant with B2B and B2C technology companies such as Oracle, GoGrid, CloudVirtualOffice and Teleflora …
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ABM – Account Based Marketing Best Practices

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