I was reading Marketing Land the other day and was happily surprised to see an article that outlined a strategy I had used at a prior ...
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content marketing
The Content Creation Framework – ARC of the Content Machine
The needs of the prospects during their various buyer stages are different than the needs of the prospect when they are trying to make a ...
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The B2B Guide for Message Development Using your new Set of Avatars
Now that we have our Avatar, we're going to start developing our messages for that particular avatar. If you don't yet have your Avatars ...
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How to Develop a B2B Set of Avatars in 6 Easy Steps
The most powerful content and the most powerful marketing messages really speak to an individual and it starts by having a really clear ...
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The New Key to Selling in a Digital Marketing Landscape
A few years ago, it became very clear that selling as we know it had forever changed due to digital marketing coming together into a system ...
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Consumable B2B Content Tools that Sell Your Business
If we do this content right and we put it on the right platforms in the right way, we establish our brand and relieve our sales teams to ...
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