Lisa Schwartz - People Leader - Sales and Marketing
Welcome to my personal stories about people leadership and sales and marketing alignment for maximum revenue impact from campaigns.
[ABM Work Example] There was a need to break into acquisiton target accounts at the enterprise level and the sales team lacked the bandwidth to develop these opportunities. While a variety of sales …
Continue Reading about Scaling and Optimizing Account Based Marketing →
B2B marketing and sales has changed dramatically over the past couple of years. For many B2B companies, account based marketing or ABM has emerged as a critical go to market strategy. As ABM …
Continue Reading about ABM – Account Based Marketing Best Practices →
Are you one of the thousands of companies that's working on getting your account based marketing (ABM) strategy off to a successful start in 2019. Let's break down how to do that in a simple …
Continue Reading about Account-Based Marketing: 5 Steps to Get Started →
After completing the initial steps to select the account based marketing contacts the next step is to implement the account based marketing campaign to get in front of those contacts and engage with …
Continue Reading about How to Create Awareness and Leads using an Account-Based Marketing Strategy →
I was reading Marketing Land the other day and was happily surprised to see an article that outlined a strategy I had used at a prior company which worked quite well to quickly create content for an …
Continue Reading about The Best 3 Ways to Develop Content for Account Based Marketing →
