Lisa Schwartz - People Leader - Sales and Marketing
Welcome to my personal stories about people leadership and sales and marketing alignment for maximum revenue impact from campaigns.
The needs of the prospects during their various buyer stages are different than the needs of the prospect when they are trying to make a decision or they are just learning about your brand; your job …
Continue Reading about The Content Creation Framework – ARC of the Content Machine →
Many businesses use video marketing to grow their brand and generate awareness about products and services. Video marketing not only helps to provide content to prospects and customers but can also be …
There's a common understanding in marketing that suggests that you already know your audience because you talk with sales and perform initial marketing feasibility and competitive studies or use an …
Continue Reading about Mining Salesforce Data for Audience Definition and Segmentation →
The campaign process below may look simple and is a high level framework on how to build a campaign. Applied correctly, and understanding the details within each step is the optimal way to structure …
Getting the right twitter posting schedule is part art and mostly science. Ever wonder why some people can post a tweet that has content almost identical to yours and get more engagement or reach? …
Continue Reading about Do You Know The Best Time For Your Tweet? →
Now that we have our Avatar, we're going to start developing our messages for that particular avatar. If you don't yet have your Avatars developed, go back and start at this tutorial instead and then …
Continue Reading about The B2B Guide for Message Development Using your new Set of Avatars →
