Lisa Schwartz - People Leader - Sales and Marketing
Welcome to my personal stories about people leadership and sales and marketing alignment for maximum revenue impact from campaigns.
[ABM Work Example] There was a need to break into acquisiton target accounts at the enterprise level and the sales team lacked the bandwidth to develop these opportunities. While a variety of sales …
Continue Reading about Scaling and Optimizing Account Based Marketing →
Content is king and eighty percent of companies will be fully engaging content marketing. 51 percent of marketers see it as having a significant impact on demand gen and their lead generation …
Continue Reading about Nurture Pathways and the Significance of Content Marketing →
