Lisa Schwartz - People Leader - Sales and Marketing
Welcome to my personal stories about people leadership and sales and marketing alignment for maximum revenue impact from campaigns.
Now that we have our Avatar, we're going to start developing our messages for that particular avatar. If you don't yet have your Avatars developed, go back and start at this tutorial instead and then …
Continue Reading about The B2B Guide for Message Development Using your new Set of Avatars →
The most powerful content and the most powerful marketing messages really speak to an individual and it starts by having a really clear vision and understanding of who our ideal prospect avatar is. …
Continue Reading about How to Develop a B2B Set of Avatars in 6 Easy Steps →
