Your GTM Stack Has Data. Does It Have the Customer Story? October 19, 2026 By Lisa Schwartz Two dogs. Two leashes. You would think that would be a relatively simple system. Then Dusty crosses behind me, Tanner circles a tree, and ...Read more about Your GTM Stack Has Data. Does It Have the Customer Story?
Who Is Holding the Leash? Why Growth Strategy Fails Without the Right Skills and Resources September 21, 2026 By Lisa Schwartz Every once in a while, Tanner spots something during our walk and decides we have a new strategic direction. A squirrel. Another dog. A ...Read more about Who Is Holding the Leash? Why Growth Strategy Fails Without the Right Skills and Resources