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Lisa Schwartz has 15 years as a people leader – player/coach in GTM using multi-channel growth marketing, account based strategy from development to execution including measurement and revenue generation. Lisa currently works for a large commercial and consumer tech brand, lifting pipeline through campaign development feeding demand generation programs and aligning ABM programs with Sales and Marketing. In her prior years, Lisa worked in various Digital Growth Marketing and Demand Generation Executive roles implementing and managing teams in demand generation and Global Campaigns at HP, Amazon Web Services (AWS) and, Citrix as well as a digital and demand generation marketing consultant with B2B and B2C technology companies such as Oracle, Fortinet, Alteryx, Rackspace, CloudVirtualOffice, PowerProduction Software and Teleflora …
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