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Day in the Life

I’m Lisa – let’s talk about the Day in the Life of a VP of Marketing

I like to share my marketing articles that many executives in sales and demand generation, marketing operations and, growth marketing find valuable in the course of their day running marketing teams.


Lisa Schwartz

work history:

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Ideas on how to be a modern marketer and generate demand for your B2B organization.

Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.

A PricewaterhouseCoopers (PwC) study revealed that the adoption of AI will fuel a 14% increase in the global GDP by 2030, representing an additional $15.7 trillion surge to the global economy.[1] How can Marketing participate in this AI revolution? The one thing about this AI revolution that has not gone before us is that there are much less barriers to entry. Learn how marketing executives are having their teams participate in using GenAI tools like ChatGPT and others.

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Creating Growth Efficiences

What is it about growth marketing dicussions around the water cooler that gets straight to the point of how much in revenue or paying customers did your cross-channel optimization strategy give you? Read on and find out…..

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Growth Marketing - Growth Efficiences Split Test Table

Read about Marketing Topics

Blend strategy, creative, dynamic nurtures and the right analysis to create demand generation using our techniques and engineer B2B demand gen and marketing campaigns with less overwhelm.

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A Day in the Life of a VP of Marketing

Read More – Day in the Life of a Marketing VP

Pioneer into modern marketing.


Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.

Lisa Schwartz
July 28, 2023

There is a revolution underway. We have all seen and heard it. ChatGPT is a game changer. What we can do with it and…

Continue Reading Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.

Growth Marketing - Growth Efficiences Split Test Table

Creating Growth Efficiencies

Lisa Schwartz
May 19, 2022

What is it about growth marketing discussions by the “water cooler” that inevitably gets to the heart of the issue “how much in revenue…

Continue Reading Creating Growth Efficiencies

Scaling and Optimizing Account Based Marketing

Lisa Schwartz
May 7, 2021

[ABM Work Example] There was a need to break into acquisiton target accounts at the enterprise level and the sales team lacked the bandwidth…

Continue Reading Scaling and Optimizing Account Based Marketing

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A Day in the Life of a VP of Marketing

  • Is Marketing changing fast enough? Get ready to use AI prompting to copilot your marketing team.
  • Creating Growth Efficiencies
  • ABM – Account Based Marketing Best Practices
  • Building B2B Targeted Powerful Marketing Channels and Retargeting Audiences That Work
  • Account-Based Marketing: 5 Steps to Get Started

Want To Learn More?

ABM Account Based Marketing A Day in the Life of a VP of Marketing ChatGPT Content Marketing General Generative AI Growth Marketing Integrated Marketing Campaigns Salesforce Reports Search Engine Optimization SEO Video Video Marketing Video SE VP Marketing YouTube

My Contact Info:

Schwartz
P.O. Box 24307
San Jose, CA 95154

 

About Lisa Schwartz

Lisa Schwartz, a growth marketing lead and Amazon author of “Guidebook To Digital Marketing and Customer Attraction,” personifies 18+ years driving innovative marketing transformation for top tech brands in the world, such as HP, AWS, Citrix, Oracle and Nortel.  Lisa is a sought-after speaker on executive marketing thought leadership, demand generation, marketing operations, global marketing, ABM and AI use cases in Marketing. In her free time, she writes about how executives can harness the power of AI in their marketing teams. Learn More

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PO Box 24307
San Jose, CA 95154

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